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calculated marketing attribute in crm segmentation

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Good afternoon experts

 

I am looking for some simple advice.

Currently we are using segmentation via BW. (BW APD -> CRM ADS - Info set - Data Source - Attribute list).

 

 

For calculated fields (ex: getting data like dob,***, number of orders) should we use additional fields at infoset level (some abap code included) or should we do all calculations directly via BW and simply feed it to the ADS in CRM.  

 

Is there a best practice depending on volume/complexity?

 

Best regards

Razvan Z


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